201 Great Ideas for Your Small Business
by Jane Applegate
From one of the country's leading experts on small business, an easy to read, easy to use account of the best ideas
from the country's most innovative entrepreneurs.
Bloomberg Press $11.96

Firing Without Fear
By Barbara Kate Repa
From the publishers of do-it-yourself legal books, here is a guide to the minefield of employment law, written for
small- to mid-size businesses. One chapter is devoted to discrimination, another to severance. The book closes
with how to fire your lawyer.

Brand Warfare
By David F. D'Alessandro
D'Alessandro draws on his experience as a brand-builder for John Hancock, and expounds principles for
developing brand in any market. Of interest to small business owners: Why every business needs a good brand to
compete. Why it's important to market your brand to your employees. Why every business decision should be
filtered through the prism of the brand.

The Board Book
By Susan F. Shultz
Shultz argues for, and tells how to create, a stellar group of advisers for your growing business. Though the book is
addressed to the corporate world, it includes checklists, guidelines and forms of use to entrepreneurs, particularly in
the high-tech space, where good advisers can keep a company from steering itself quickly into obsolescence.

The Rebel Rules
By Chip Conley
The author, who created a successful hotel-and-travel business in San Francisco, goes from big-picture analysis of
the rebel's place in the business world to specific business practices for the rebel entrepreneur.

Off The Wall Marketing Ideas
By Nancy Michaels & Debbi J. Karpowicz
Michaels and Karpowicz will get your creative juices flowing with inspiring stories of dozens of entrepreneurs
who've used their creativity and ingenuity to get the word out about their businesses, with out spending gobs of
cash.

J.K. Lasser's Taxes Made Easy for Your Home-Based Business
by Gary W. Carter
A comprehensive, straightforward guide to navigating the new frontier of the home office tax code.
MacMillan Publishing Company $12.76

E-Shock : The Electronic Shopping Revolution : Strategies for Retailers and Manufacturers
by Michael De Kare-Silver
A textbook for understanding the e-commerce explosion and tapping into your share of the on-line customer base.
AMACOM $29.95

Start and Run a Profitable Exporting Business (Self-Counsel Business Series)
by Laurel Delaney
Small businesses are rapidly learning that when it comes to the international economy, you've got to be in it to win
it. A great guide for going global.
Self Counsel Press $11.16

Strikingitrich.com (Striking It Rich.com): Profiles of 23 Incredibly Successful Websites You've Probably
Never Heard Of
by Jaclyn Easton, Jeff Bezos
The master of e-commerce, Amazon.com's visionary founder Jeff Bezos, contributed to this account of little know
web enterprises that are doing it right.
McGraw-Hill $17.47

Knock Your Socks Off Selling
by Jeffrey Gitomer, Ron Zemke
If the fire has gone out of your marketing, Jeffrey Gitomer's unique approach will re-energize your sales
AMACOM $14.36

Taming the Paper Tiger at Work
by Barbara Hemphill
A must-read for busy entrepreneurs by national organizational expert. A final solution for clearing your desk top
clutter and taking control of filing chaos.
Kiplinger Books $11.96

Start Your Own Business The Only Start-Up Book You'll Ever Need
by Rieva Lesonsky (Editor), John McKinley (Illustrator)
Getting started can be the hardest part in launching a business. The editor of Entrepreneur Magazine makes it a
little easier.
Entrepreneur Media Inc. $19.96

Working Solo : The Real Guide to Freedom & Financial Success With Your Own Business (Working
Solo Series)
by Terri Lonier
Thinking of jumping the corporate ship in favor of a private shingle? Everything you need to know about going it
alone.
John Wiley & Sons $11.96

Mompreneurs : A Mother's Practical Step-By-Step Guide to Work-At-Home Success
by Ellen H. Parlapiano, Patricia Cobe
Working at home can seem like the perfect solution for the work/child care dilemma, but feeding a toddler with a
client on the phone isn't as easy as it sounds.
Berkley Pub Group $10.40

Organizing from the Inside Out : The Foolproof System for Organizing Your Home, Your Office and
Your Life
by Julie Morgenstern
The organizational advisor to the stars, Morgenstern's scientific approach to managing your mess is a must read for
anyone with more than one pen.
Owl Books $11.20

Money-Smart Secrets for the Self-Employed
by Linda Stern
The most difficult aspect of self-employment is the finances, both personal and professional, and the laws are
always changing. Under Stern's expert guidance, the financial minefield of self-employment is easier to navigate.
Random House (Paper) $16.00

The Cell Phone Handbook : Everything You Wanted to Know About Wireless Telephony (But Didn't
Know Who or What to Ask)
by Penelope Stetz
The cellular phone industry has everyone on information overload. Distinguishing the hype from the hidden charges
requires a manual. Now there is one.
Aegis Pub Group $11.96

7 Steps to Fearless Speaking
by Lilyan Wilder
Among fears and phobias, public speaking tops the charts, but investors don't respond to stuttering and
stammering. A coach to celebrities and broadcasters, Wilder has brought her decades of experience to the masses.
John Wiley & Sons $11.96

Asia for Women on Business : Hong Kong, Taiwan, Singapore, and South Korea
by Tracey Wilen, Patricia Wilen
An experienced international business traveler provides the ins and outs of hurdling the cultural barriers of the global
economy, and the particular challenges American business women face abroad.
Stone Bridge Press $12.00

Europe for Women in Business
by Tracey Wilen, Patricia Wilen PhD
From safety issues to sexual mores, an experienced international business traveler guides American women across
the cultural barriers of the global marketplace.
Tracey Wilen $12.95

The Non-Designer's Web Book : An Easy Guide to Creating, Designing, and Posting Your Own Web Site
by Robin Williams, John Tollett
Just because you can build your own site doesn't mean you will do a good job. Williams' easy to use manual offers
basic design tips to help eliminate mistakes and bring a professional polish to your work.
Peachpit Pr $23.96

The Non-Designer's Design Book : Design and Typographic Principles for the Visual Novice
by Robin Williams
If desk top technology means saying goodbye to your graphic designer, not picking up some expert design tips
could also mean never seeing your customers again. You'll love Williams' easy to use manual.
Peachpit Pr $11.96

The Joy of Working from Home : Making a Life While Making a Living
by Jeff Berner
Practical advice on balancing work with life from a top marketing consultant and successful home business owner.
Berrett-Koehler Pub $10.36

Career Management Strategies for the 21st Century: The First 15 Years of Your Professional Life
by David Boykin
Expert advice on managing your career, employing customer service as a tool for success, and controlling stress.
CMC Publishing $11.96

Getting Your Business Wired: Using Computer Networking and the Internet to Grow your Business
by William Kilmer
How to create a small office network for about $100 per computer.
Amacom, $25

Franchise Glossary

ACKNOWLEDGEMENT OF RECEIPT : The last page of an Offering Circular that you sign to indicate you
received the documents on a certain date.

AGREEMENT : The franchise "contract".

ARBITRATION : A method of mediating disputes whereby each side chooses their representative, and a third
(impartial) individual is chosen.

AREA DEVELOPMENT RIGHTS : Your right (obligation) to open several franchise locations in a specific area.

ASSIGNMENT / FEES : The monthly fees you pay to the franchise company to support corporate marketing and
advertising. Usually figured as a percentage of your
gross revenues.

BUSINESS FORMAT FRANCHISE : A type of franchise that establishes you as a business owner, offering
distinguishable products and services in the marketplace.

DEFAULT : To "not perform" in an agreed to manner.

DESIGNATED SUPPLIER : Approved suppliers of products and services that meet the requirements of a
particular franchise Company.

DISCLOSURE DOCUMENT : Also known as an "Offering Circular", this is FTC required background and
contractual information given to you by franchise companies.

EARNINGS CLAIMS : Representations made by franchise companies that you will achieve specific levels of
sales or profitability.

EXCLUSIVE TERRITORY : The "territory" granted to you by a franchise company which restricts the franchisor
from establishing any other location within your area.

FRANCHISE : The rights you acquire to offer designated products or services under specific guidelines at a
certain location for a stated period of time.

FRANCHISE FEE : The initial fee you pay to a franchisor to acquire a franchise.

FRANCHISEE: The operator or owner of one or more franchises.

FRANCHISOR: The company owning or controlling the rights to grant franchises.

FEDERAL TRADE COMMISSION: The federal agency in Washington regulating various trade practices
including the franchise industry.

FRANCHISE SOLUTIONS: An innovative, high quality company providing a variety of services to individuals
seeking franchise ownership.

FTC RULE 436: The law passed in 1979 regulating the franchise industry which set fourth "disclosure"
requirements and prohibited franchisors from making earnings claims.

INITIAL / ONGOING TRAINING: The initial and subsequent training offered to franchisees in the operation of
a specific business.

INITIAL INVESTMENT: Generally, the initial cash investment required of you to begin a franchise. This
can include the franchise fee and other initial costs and expenses you may incur, but may not be reflective
of your total investment.

MASTER REGION: A large territory acquired by a franchisee with the intent to subdivide and resell
individual franchise locations.

NON-COMPETE CLAUSE: Upon termination, non-renewal, or other sale or transfer, some franchise agreements
prohibit you from competing in any way with the franchised company.

OFFERING CIRCULAR: Referred to also as the "Disclosure Document" and "Uniform Franchise Offering
Circular". Provides background information in over 20 categories as well as a copy of the proposed franchise
agreement.

OPERATIONS MANUAL: Usually consisting of several volumes, these contain all the information regarding
the operation of a particular franchise.

PRODUCT FORMAT FRANCHISE: When you acquire the right to market a product or service that does not
constitute a majority of all that you offer, you have a "product franchise". (Such as Kraft cheese in a supermarket.)

PUBLIC FIGURE INVOLVEMENT: If a celebrity or well known figure endorses a franchised product or
service, the nature of the agreement must be disclosed.

RENEWAL: "To begin again"; in a franchise relationship, it refers to your signing a new franchise agreement upon
the expiration of the old one.

UFOC: Referred to also as the "Disclosure Document" and "Uniform Franchise Offering Circular". Provides
background information in over 20 categories as well as a copy of the proposed franchise agreement.

Franchisees' Business (book list)

The Superman Complex
by Max Carey
An argument and a plan for a life of balanced ambition.
Longstreet Press, $22

Finding Your Wings
by Gerald A. Benjamin and Joel Margulis
A strategy for securing just enough money to get you to the next step of growth, from seed to start-up or from
start-up to sales.
Longstreet Press, $22

The Experience Economy
by Joseph Pine II and James H. Gilmore
Why retail customers will pay extra for a shopping "experience."
Harvard Business School Press, $25

The Franchise Redbook
($34.95) by Roger C. Rule: PART IV: Appendices: A = State (franchise) Regulatory Agencies, pg. 613; B =
International Franchise Associations, pg. 615...28 "sample pages" displayed on this book ref. on Amazon.com:

Sustaining the Family Business : An Insider's Guide to Managing Across Generations
by Marshall B. Paisner
Insightful and invaluable advice culled from Paisner's personal experience as a family business patriarch.
Perseus Books $18.20

10 Commandments of Small-Business Success
by Marguerite Kirk
The must-do's for making it work.
Bookhome Pub $11.96

Honey, I Want to Start My Own Business : A Planning Guide for Couples
by Azriela Jaffe, John Gray
Has entrepreneurship turned your life mate into your business partner? If you're thinking of merging marriage with
business, you'll want to read Jaffe's personal account of forging a successful joint venture.
HarperCollins (paper) $10.40

Seven Power Strategies for Building Customer Loyalty
By Paul R. Timm
Readers learn step by step how to understand customer turnoffs, recover potentially lost customers and
consistently exceed the customer's expectations through "A-plus" value.

Financing Resources

National Cooperative Bank a/k/a NCB Capital
WDC
800.955.9622
www.NCBCapital.com

Fleet (small business loans & credit services)
800.353.3824

Franchise Finance (loan broker)
Reps. Textron Financial, et al.
501.228.4047

Merrill Lynch (franchise lending specialists)
732.627.6282 >>>>------> Preferred by AGIO Pizza, Inc.

National Cooperative Bank a/k/a NCB Capital
WDC
800.955.9622
www.NCBCapital.com

BLC Financial Services: Business Loan Center
BLC Financial Services Inc. is a public company comprised of subsidiaries specializing in small business lending.
We are dedicated to providing small business owners across America.
http://www.sbaloans.com/

Stockman Bank Business Loans
Find out how to finance real estate, operations, inventory and equipment. Research the terms of the available credit
cards.Stockman Bank specializes in business banking. From small business checking and SBA loans to cash
management services and direct deposit of payroll.
http://www.stockmanbank.com/business/loans.html

US Bank - Small Business and Commercial Lending, including real estate
Get an overview of the cash flow services, business loans and credit, retirement plans and insurance policies. Sign
up to receive the newsletter.
http://www.usbank.com/

ZSBF: Business & Industry (B&I) Loan Basic Eligibility Requirements
Preferred Lender specializing in SBA and rural small business loans from $50,000 to $5,000,000, nationwide.
Funds for real estate, equipment, construction, etc.
http://www.zsbf.com/loans/bi.html

Government

Small Business Administration
Official site with information on government services, regulations and resources.
http://www.sbaonline.sba.gov/

SBA: Financing Your Business:7(A) Loan Guaranty Program
The 7(a) Loan Guaranty Program is one of SBA's primary lending programs. It provides loans to small businesses
unable to secure financing on reasonable terms through normal lending channels.
http://www.sba.gov/financing/7aloan.html

Venture Capital (only):

Sentinel Capital Partners
212.688.3100

Loan Brokers:

Business Lenders, LLC
877.345.6267

Concepts Capital & Literary, Inc.
CCL, Inc. provides franchise operations with financing options for start-up, resale/transfer, expansion and
upgrade/new equipment leasing. We offer access to private, conventional and government funds. Services include
credit modeling or clarification, business plans, site analysis, demographic studies and financial projections.
http://www.cclincorporated.com/

Business Supplies @ Onvia.com
A complete resource center for entrepreneurs like you. Products, services, information, expertise & more. Try
asking us for advice on business loans.
http://www.goto.com/

Business and Personal Loans Information from The Credit Report Site
Business and Personal Loans Information from The Credit Report Site: Web site featuring free comprehensive
information on everything concerning credit, both personal and business.
http://www.thecreditreportsite.com/

Low Rate Business Loans At Bizbuyer.Com
Find the lowest rates available. Get up to 5 competitive quotes absolutely free! Let thousands of lenders bid for
your business. Get the right business loan at the best rate.
http://www.goto.com/

More Resources (e.g, CD-Roms of funding sources, and tools)

Small Business Loans Inc.
Small business loans? What kind of small business loans? Now you can get the most wonderful small business
loans ($5,000 minimum - $200m maximum.)
http://www.small-business-loans.com/

Small Business Loans, Credit Reports, Insurance
America's Small Business Center is your one stop online for business credit reports, business loans, business lines
of credit, business insurance and office supplies.
http://www.smallbusinesscenter.com/

Small Business Loans through The Economic Expansion Initiative
Offers free grants through participating lenders to small businesses seeking financing.
http://navigation.us.realnames.com/

Small Business Loans
Get familiar with lending institutions, fill out a referral form, and read small business news. Includes links and
regional bank listings.
http://www.smallbusinessloans.com/